Welcome to Future of
The general merchandise and foodservice industries continue to deal with disruptions like innovation and change in consumer preferences. These plus recent market challenges make it more difficult than ever to plan investments and identify growth opportunities to ensure a profitable future.
Confidently manage your business performance and anticipate upcoming market and category shifts with Circana’s forecasts and insights. The Future of combines forecasts for the next 3 years with consumer insights, woven together with industry expertise and insights for a complete and clear view of the future of the industry. It leverages granular point-of-sale data inputs, advanced modeling techniques, and industry advisor expertise to provide you with holistic, forward-looking insights that help you plan with certainty and limit risk.
The Future of is available in these industries: apparel, automotive, beauty, B2B technology, consumer technology, foodservice, food & beverage day parts, footwear, home, juvenile, office supplies, and toys.
The Future of has service in the Americas, Europe and Asia Pacific.
IRI and NPD have come together to form Circana. Learn More