Welcome to the Future of™ insights

Industries like general merchandise, foodservice, CPG, and grocery continue to face disruption from rapid innovation and shifting consumer preferences. Combined with market volatility and operational challenges, it has become increasingly difficult to evaluate investment strategies and manage risk with confidence.

Circana’s Future of™ insights help leaders anticipate market and category shifts by combining threeyear forecasts with rich consumer insights and industry expertise. Powered by granular data, advanced modeling, and advisor knowledge, these solutions deliver a clear, forwardlooking view to support confident short- and long-term planning. Future of is available for apparel, automotive, beauty, B2B technology, consumer tech, foodservice, food & beverage day parts, footwear, home, juvenile, office supplies, toys, and video games – across the Americas, Europe and Asia-Pacific.  They provide precise forecasts that improve strategic planning, validate internal assumptions, and predict consumer response to innovation and market change—all with greater accuracy and ROI than any other source.